Tripping into the future of medicine Background It all started back on November 16, 1938, when a swiss-born chemist named Mr Albert Hofmann made what was going to be commonly known as LSD. But he wouldn’t discover its psychedelic properties until mid-1943. He described this hallucination as: “At home, I lay down and sank into a not unpleasant intoxicated like condition, characterized by an extremely stimulated imagination. In a dreamlike state, with eyes closed (I found the daylight to be unpleasantly glaring), I perceived an uninterrupted stream of fantastic pictures, extraordinary shapes with the intense, kaleidoscopic play of colours.” -Albert Hofmann This is what would then lead to an increase in research as many others found that because it reduced the effects of anxiety and then giving some users a relaxing state of mind. Taking off by the 1950’s LSD was then widely used in hospitals and clinics treating patients of psychosis and other mental illnesses. It was so w
Rolex So, this is a new series which I announced on the twitter that I was doing. In this series, I will talk about the insights into the business, which is chosen by you guys, hence the name "Venture Perception". More details are on the tweet. The first company we are looking at is Rolex, and we are looking into their marketing and why it is so successful. They are a watch brand that produces luxury watches and according to Forbes magazine is the most reputable company EVER. So if you haven't heard of them, first of all, what are you even doing with your life, here's a brief background. They are a swiss made company, that started off producing watches to survive everything, they're most commemorable watch is their submariner which had its first debut in 1954 and was marketed as being able to withstand water. The first started off as a company that were making watches to last but over time became the brand that they are today. Why is Rolex' marketin